Stockist Spotlight: Bluebird Stationery


Please could you give a brief introduction on yourself and your company to my readers who may not have come across you before…

Hi, I’m April and I am the face behind BlueBird Wedding Stationery. I am based in beautiful rural Herefordshire, and currently work on my own with a little help from my lovely husband and Maisy my adorable cat. With a background and a degree in Graphic Design, and an extremely artistic family I always knew I would love to create unique and beautiful designs for people in one way or another.

How did your business get started and what were the ideas behind it?

I got married in 2011 to my wonderful husband; this was my first experience of wedding invitation design, I loved it and received so many compliments from my guests from the design. Soon after I started work at a local graphics company and designed many different kinds of wedding invitations for customers.  However I couldn’t shake the feeling that I wanted more time and freedom to share my ideas and love for the wedding industry in my own unique way and so I took the brave step to go it alone!

Why did you choose to focus on weddings?

To be honest I really missed planning my own wedding and couldn’t wait to get back into the wedding scene! There is something magical about the whole business, after all people are planning the best day of their loves so how could it not be! I missed going to wedding fayres and seeing all of the wonderful exhibitors and the next big trends and ideas. I love being a part of the most special day in a person’s life. I only wish I could be there on the day as well to see it all come together! I envy photographers for that!

What inspires you as a designer?

Wedding blogs are brilliant; I don’t know how people managed without them, there are also some great magazines. In general though I just make designs that I would be proud to send out to my own guests should it be my own wedding.

Can you tell us your three favourite products from your store and why they are your top picks?

That’s a tough one….

I would have to say first my ‘Whimsical Alice in Wonderland’ Invitation

It may not be to everybody’s taste! But I love it! I love the whole Wonderland feel and some of the best weddings I have seen featured on blogs have had a ‘Alice’ theme. It’s a bright colourful design, certainly eye-catching and different from anything else I have seen. It will certainly get your guests talking about your day to come. This is also an award winning design!

Secondly I would say the ‘Boho Floral’ pocketfold 7

It is simple but so so pretty and right on trend with so many more boho/rustic/barn/country weddings that are happening at the moment. It looks great in so many colour combinations. It has proved so popular I have made an Autumn themed pocketfold based on the same design, using a gorgeous selection of fall coloured leaves.

Lastly would be my ‘Boarding Pass’ Wedding Invitations (see header photo).

What could be more exciting that receiving one of these in the post and finding out which exotic destination you have been invited to? They come with a detachable rsvp so are brilliant value for money and are double sided so have plenty of room for all of you extra bits of information.

Please tell us more about the bespoke service at Bluebird stationery

Bespoke jobs are my favorite, I don’t always have the time to come up with new ideas for the website, so doing something bespoke really gives me a chance to get creative again! So even though it can be a daunting thought knowing where to start with ordering a bespoke design, I promise it will be worth it!There is sometimes a small fee for this, depending on the size of the order and the type of thing you are looking for.

Do you have any advice for our brides to be when choosing their wedding stationery?

My main tip is don’t leave it too late! I have produced orders of invitations just a couple of weeks before the actual wedding! Even though I always try my best to fit in a last minute order it can obviously be very stressful for the couple and myself. Also always order more than you think you need! You never know who may not be able to attend and you may wish to invite other guests.
It is very important I think to chose a company that will offer a personal service and will really put the time and effort into your stationery, larger companies may not have the same attitude as they will be dealing with a lot more clients at a time.

Always check for extra charges and fees and minimum amounts, at BlueBird Wedding Stationery most of our items do not have a minimum order. Also some stationers charge more per items if you order less, we will never do this as most of our printing is done in house, and we appreciate all orders even very small ones. Samples are a great idea, as very often invitations can look much better in person compared to a photograph. We provide samples in your chosen wedding colours.

Do you have any tips for brides who have a restricted budget? Are there ways to make a great impression with your wedding stationery without spending above your allowed budget?

We have some lovely single sided invitations from as little as £1.29 each so you don’t have to spend a fortune but it is my personal opinion that it is always a good idea to get a professional to make them for you, after all you have enough of everything else to organise!

I would be very wary of overly cheap suppliers, I have had so many people come to me this year for their stationery because they have been let down by another supplier at the last minute, sometimes at a loss to themselves also. You should pick somebody who can give the time and effort to your order, and has the proper expertise to make it happen and for it to be as beautiful as you’d expect!

Do you have any goals or aspirations for your company in 2015?

Just to keep providing the best customer service to our brides (and grooms). There will of course also be plenty of new and exciting designs.

Do you have any tips for anybody thinking of setting up their own business?

You must have a lot of patience! That is really the key, it can take a while to get everything off the ground, you will end up wasting money in certain areas, for example finding out which forms of advertising work best for you, but it will be worth it in the end.

Try to network with as many local business people as you can who are in your area of expertise, in Hereford we have a brilliant wedding suppliers Facebook group so we can all get to know each other and help each other out. It will help with the loneliness as well which often comes with setting up your own business!


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