Stockist Spotlight: Love, Honour and Be True

Please introduce yourself to my readers – who are you and what do you do?
Love, Honour and Be True is a Bridal makeup brand which has a range of 5 beautiful lipstick shades. Our products have been created with the sole purpose of enhancing the bride’s natural beauty. Love, Honour and Be True launched in early 2014 by sisters Helen and Kitty who are based in Stockport Cheshire.

When did Love, Honour and Be True get started as a business and what were the main ideas behind setting the business up?Kitty got married in October 2011, Helen was chosen to be her maid of honour. Planning and researching trends became more of a hobby and we found the whole process exciting and inspirational. Kitty also has over ten years of professional makeup experience, she found for brides the one thing they need once their makeup artist has left on their wedding day is a good quality lipstick to keep topped up. This was a source for our initial conversation; why send people to the local department store when we can design a bespoke product for the bride.
It was also something we searched high and low for Kitty's wedding and we could not find a wedding specific makeup brand for her big day.

Do you have any advice for brides who are looking to pick their perfect lip shade for their wedding day?
For your wedding you need to find a lipstick which is in keeping with your bridal makeup as well as your personal style and wedding theme; if you don't wear red lipstick, don't start on your wedding day. It is important to be true to your self and choose a shade which enhances your natural beauty.

Could you share with us some of your favourite lipsticks? What makes them your top picks?
We may be biased but our favourite lipsticks are Love, Honour and Be True Lipsticks.
Personally I (Helen) like wearing 'Kiss the Bride' as I love a girly pink lip, I also love 'Just Married' for a nude lip too.

Kitty's favourite has always been 'Love Story' as it gives your lip a gorgeous just bitten rose bud colour, however since becoming a mother 5 months ago Kitty's new favourite is 'I Do' which is a beautiful pinky nude as it's rich colour warms your natural lip tone.

Do you have any tips and tricks when it comes making sure that our lipstick stays on all day long?

- exfoliate your lips regularly - dry flaky lips will cause your lipstick to flake off. You can exfoliate your lips with a soft toothbrush or using a specific lip scrub.
- apply concealer before you apply your lipstick.
- apply your lipstick
- blot
- reapply your lipstick shade

We have designed our lipsticks to be moisturising and long lasting so topping up is kept to a minimum on your big day!

Do you have any projects in the pipeline that you would like to share with us?
At the moment we are working on developing our brand as a professional wedding make-up product. In the future we hope to extend our range to include a few more shades and to include a lip gloss.

What are you hoping to achieve in 2015?
We hope for 2015 to have more stockists and more beautiful brides to wear our gorgeous shades down the aisle.

Do you have any words of wisdom for anyone who is thinking of setting up their own business in the wedding industry?
Find a niche and never give up!


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