Stockist Spotlight: Just For Eve


 Please could you give a brief introduction on yourself and your company to my readers who may not have come across you before…

Just For Eve is a couture brand. We pride ourselves on making beautiful bespoke knickers and bridal garters.  We understand that choosing your accessories is an integral part of making your day perfect.

Our styles come with a vintage or classic vibe to our more contemporary designs. Using the finest tulles, silks, satins, ribbons, laces, freshwater pearls and diamant√© embellishments we create with the ultra stylish bride in mind.

 How did your business get started and what were the ideas behind it?
The inspiration for Just For Eve came to me while standing in the lingerie department of a very well know store and realised how great it would be to have your new married name embroidered across the back of a pair of knickers - and that was the start, from that light bulb moment I started to think about how I could make a business from it and Just For Eve was born.

 Why did you choose to focus on weddings?
Your wedding day is one of the most important days of your life and is about the love of two people coming together and celebrating that fact.  It is important that your day is as special as possible and I wanted to add to that -   Our bespoke knickers are unique and wonderful as the brides something blue or as a honeymoon night treat. 

 What inspires you as a designer?
Inspiration comes from all around me - jewellery, embellishments, textured fabrics, lace, colours, styling, the list is endless !

Can you tell us your three favourite products from your store and why they are your top picks?
All our garments make wonderful gifts but my top 3 are :

1.  Our Bespoke Embroidery Knicker - quite simply it is personalised and unique.

2.  Bonnie Bridal Garter - is is simple in the extreme - which is why I like it so much.

3.  Diamante 'Just Married' knicker - nothing like a little sparkle.

 Has anyone ever asked to have something wacky embroidered on their personalised knickers?
Yes we often embroider personal messages like a nick name or something a little naughty - we will embroider what ever the customer wishes.

 What was the creative thinking behind your unique ankle bow design?
I just love thinking outside of the normal and the ankle bow just came to me one morning while looking at a collection of ribbons I have in my studio - it's just that little bit different and perfect for the contemporary modern bride who want's something a little edgy but still wants to follow the tradition of having something blue.

Are there any future projects in the pipeline that you would like to tell us about?
I have so many new ideas that I am working on at the moment with the intention of introducing in 2015 - Valentines being a biggie - so keep an eye on the site !

 Do you have any goals or aspirations for your company in 2015?
For me Just For Eve is about growing organically we just keep doing what we do and see where it leads us - I'm an absolute believer in fate and just seeing where things take me - this year we have been featured in Your Perfect Wedding Magazine, FHM bridal shoot and we are in the September issue of You and Your Wedding - so, so far its been an amazing journey !

Do you have any tips for anybody thinking of setting up their own business?
My tips would be to have belief and keep going - it will be very hard work ! 

Thank you so much to Ali from Just For Eve for taking part in this weeks Stockist Spotlight. If you would like to find out more about the brand then please visit the company's website here.


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